There is no doubt that content creators and influencers are transforming the industry. We live in a world where the very impetus to grow for brands and businesses is social media, and one of the most powerful ways to leverage a brand or business is via PR packages. Around 69% of consumers trust influencers and content creators more than any ordinary person. These PR packages not only grab attention but also build trust. But before we start, what are PR packages?
What is a PR Package?
A lot of people assume that PR packages are mere boxes to send influencers, but a PR package is more than that. To put it quite simply, PR packages are like a VIP invitation for your brand or business. PR packaging boxes are carefully curated and designed so that it not only excites the influencer but also builds credibility. A PR package comes in custom packaging and becomes your business’s ambassador.
When you are sending a PR package, you are creating awareness for your products as it comes to the top of the marketing funnel. With a custom PR package, not only are you creating awareness for your products, but you are also building credibility and trust for your brand. Normally, when influencers are recommending your products, then people are more drawn to it, especially if it is someone who they follow regularly. Influencer PR packaging is the foundation of your business, and you see a steep rise in your sales with influencer marketing.
PR Package: A Win-Win Situation
Do you ever realize that PR packages are a win-win for both a brand and an influencer? Influencers normally earn revenue from influencer PR packaging or, in many cases, have a barter deal with the business where they keep the products in return for showcasing them on their socials. In that way, a brand gets the kind of recognition it needs and reaches the masses while you send the influencers a first-hand experience of your products. Custom packaging in influencer content attracts customers and consumers and boosts sales.
How to make a PR Package?
Every business out there does it differently with their brand when sending PR packages to influencers. While many businesses like to go for custom PR packaging, some brands simply go for minimalism or simple packaging—you can do whatever you want. But before you send PR boxes, here are some key things that you must remember. It is very important to map out your goals and what you want to send, and by following a proper checklist, you can simplify stuff for you and your business.
Here are some key steps that we’ll be walking through:
1. Identify Your Target Audience
It is very important to know what your target audience is. Look into your target audience; see what their interests are, their needs, and what they expect from your brand. Once you do this, it becomes very clear what kind of people you are catering to. Now you most certainly won’t send a PR package to a sports influencer while your business is all about books. It might be very exhausting but it will help you to narrow down which influencers are on your list.
2. Send it to the right influencer
A lot of times business owners make the fault of sending their precious products to influencers that have no connection with their business whatsoever. We understand that there are many influencers out there, but it is important to send your products to the right one. Before sending, check out the number of followers they have, look for views per post and check out their charges that fit in your budget. In this way, you can shortlist influencers that will truly boost sales and bring more awareness.
3. Plan Your Budget
As a business owner, it is very important that you allocate your budget wisely. We understand that normally the budget can go as high as possible, but you need to take account of factors like how many influencers you’ll be working with, including the cost of your products and shipping costs, etc. All of these factors are important for a PR box.
4. Customise Your PR Package
While you are putting in so much effort, make sure you put in a little more to make your PR package look more visually appealing. Add a handwritten personalized note; go for unique and sustainable packaging. When you add a personal touch, then not only are you selling a product but you are selling an experience. You can also give a discount code to the followers of that particular influencer, because who doesn’t love a promo code?
5. Provide Clear Information
As a business owner, make sure that when you are sending your products, your message is very clear and concise. The recipient must understand why they are receiving a product and you can do that by including a press release, a facts sheet that contains all the instructions and benefits of the products and most importantly, a QR code that will link them to your official website.
Read More: How to make customized boxes – The Ultimate Guide
Wrapping It Up
At the end of the day, your PR package is not just a PR box with some products but a package that will be representing your brand. A well-crafted and visually appealing PR package sent to the right influencer increases your chances of online visibility and boosts sales. By putting in efforts in the presentation, elements of personalization, and execution, you can build a loyal following for your brand. Contact us today with your customized order of PR packages and let our team of experts sort you out for a one-of-a-kind packaging experience.
