The CBD industry is rapidly expanding, becoming one of the hottest health and wellness trends, with products ranging from dog treats to anti-aging serums. While CBD was not a distinct product category as recently as 2015, sales soared to over $500 million in 2018, and projections suggest the market could reach $22 billion in the coming years. This growth is fueled not only by its increasing presence in…

As autumn unfolds, it brings countless opportunities to celebrate, from spooky Halloween fun to heartwarming Thanksgiving gatherings. These moments are even more special when shared with loved ones, including your valued customers. One great way to enhance your gifts is through beautiful autumn packaging. A personal touch in your packaging conveys care and thoughtfulness, making your gifts even more memorable. Here are five handpicked tips to elevate your…

It’s instinctual to be drawn to joyful packaging on store shelves, especially during the holiday season when specific colors and imagery resonate with our expectations. This is why many retail brands leverage seasonal packaging to celebrate special occasions while enhancing brand visibility. While the product itself is essential, its presentation is crucial for attracting attention. Customized seasonal packaging can significantly influence a customer's purchasing decision, helping your product…

In today’s competitive market, packaging is more than just a protective layer; it's a vital part of your brand identity. With the rise of e-commerce and heightened customer expectations, standout packaging is crucial. However, many businesses still fall into common custom packaging traps that can harm customer satisfaction and brand perception.At Packaging Bird, we recognize the challenges of creating exceptional packaging. From generic designs to poor protection, these…

As you evaluate your current product packaging investments, staying updated on trends is essential, whether you're selling products, designing boxes, or supplying packaging materials. Research your local market to gauge competitor presence by observing how frequently their custom packaging appears. Understanding global packaging trends can also inspire new ideas and prepare you for future developments.Despite ongoing cost and pricing challenges, there is a strong global demand for custom…