The CBD industry is rapidly expanding, becoming one of the hottest health and wellness trends, with products ranging from dog treats to anti-aging serums. While CBD was not a distinct product category as recently as 2015, sales soared to over $500 million in 2018, and projections suggest the market could reach $22 billion in the coming years. This growth is fueled not only by its increasing presence in the nutraceutical sector but also by its applications across various industries. Brightfield Group research indicates potential for explosive market growth, bolstered by significant investments from major companies like Petco, Amazon, Estee Lauder, and Corona.
Here are some key trends for customized CBD packaging:
Sustainable Packaging Solutions
The global push for sustainable packaging has intensified, and CBD brands are embracing this shift. In 2025, we can expect to see an even stronger emphasis on eco-friendly materials like recycled cardboard, biodegradable plastics, and compostable plant-based fibers. Moreover, consumers are increasingly opting for brands that prioritize sustainable practices, and as awareness continues to grow, brands that fail to adapt may struggle to stay relevant.
Customized Packaging Experiences
In 2025, advancements in digital printing and AI technology will allow brands to offer tailored designs that reflect individual customer preferences. This could include custom graphics, personalized messages, or even QR codes that lead to a customer’s own unique landing page with additional product information, usage tips, or exclusive discounts. By offering customized packaging, CBD brands can create a more intimate connection with their audience, transforming a simple transaction into a memorable experience that encourages repeat business.
Augmented Reality Integration
Augmented Reality is set to become a game-changer in the CBD packaging space. For instance, by scanning QR codes on the CBD product packaging, customers can unlock virtual content, such as tutorials on how to use the product, information on the benefits of CBD, or behind-the-scenes looks at the brand’s sustainable practices. For example, a customer purchasing a CBD-infused skincare product could scan the QR code on the packaging to view a virtual tutorial on how to incorporate it into their skincare routine.
Minimalist Designs
As we approach 2025, minimalist aesthetics with earthy color palettes and subtle branding will continue to gain traction. CBD packaging that incorporates a natural look and feel appeals to consumers seeking wellness-oriented, organic products. Brands are moving away from cluttered designs with loud colors and flashy graphics, opting instead for packaging that reflects purity and simplicity. This trend is particularly popular in the premium CBD market, where understated elegance is key to attracting discerning customers who value quality and sophistication.
Innovative and Eye-Catching Shapes
Standard packaging shapes are increasingly being replaced by distinctive designs that capture attention and convey the brand’s personality. By experimenting with unique shapes for containers, custom boxes, and other packaging elements, CBD brands can stand out on crowded retail shelves. In 2025, expect to see packaging designs that push the envelope with sleek, modern shapes and customized containers tailored to each product’s unique needs. For instance, CBD oils may come in curved, ergonomic bottles that are easier to handle, while CBD gummies could be packaged in triangular boxes or hexagonal tins that add an element of intrigue.
Transparency in Labeling and Ingredient Information
Transparency is paramount for consumers of CBD products, who are increasingly scrutinizing ingredient lists and sourcing information. As a result, brands are beginning to highlight sourcing details, ingredient transparency, and third-party lab testing results directly on the CBD packaging. QR codes are commonly used to provide a convenient link to lab reports, while packaging design increasingly reflects a commitment to honesty and authenticity. In 2025, expect to see more CBD packaging featuring clear ingredient lists, potency details, and information on the brand’s sourcing practices. Labels that highlight certifications, such as organic or cruelty-free, will also be more prominent, as they communicate quality and integrity.
Looking Ahead to 2025 in the CBD Packaging Industry
As the CBD industry continues to evolve, custom packaging trends will play a crucial role in shaping its future. Innovations that prioritize sustainability, functionality, and aesthetic appeal will become increasingly important as consumers seek products that align with their values. With the market projected to reach significant milestones by 2025, brands must stay ahead of the curve by embracing custom packaging solutions, by using recyclable materials and high-end designs.
Packaging Bird is leading the way in this transformation, offering cutting-edge packaging options that meet both regulatory standards and consumer preferences. By focusing on quality and sustainability, Packaging Bird is well-positioned to capitalize on the opportunities presented by the booming CBD industry. As we look to 2025, the combination of custom packaging strategies and continued innovation will be essential for brands aiming to thrive in this competitive landscape.
