When it comes to product packaging, custom product labels are the cornerstone of success. We see how many food and drink companies invest in custom product labels, and why not? Not only does it represent your business, but it is also a statement. So, investing in a custom product label is the need of the hour. In this blog, we’ll see how to choose the right finish for your custom product label.
Why Does a Label Matter?
Customers these days go for products that are both functional and provide them with aesthetic appeal. The good thing about custom product labels is that not only are they functional, but they are also aesthetically and visually pleasing. Furthermore, the way these finishes add a protective layer and make sure that no moisture or air touches your product. Therefore, a custom product label is very important. We normally see them in food labels, custom labels and other product labels as well.
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Popular Finishes For Your Custom Product Labels
Here are some popular finishes that you can go for on your products. These finishes are used massively. Some of these include:
1. Gloss Finish
You might have heard about gloss finish, and this is one of the most used finishes. It is famous for its texture and its elegant finish. What makes it even more common and used is the fact that it is easily accessible. Gloss finishes add a touch of shine and give a very polished finish. They are shiny, glossy and eye-catching. Here is why we think they are good:
- Best for a younger demographic
- Enhances colours and details
- Has good moisture resistance
2. Matte Finish
Matte finishes are also quite famous and widely used these days. This type of finish also offers a soft and muted appearance. Matte finishes also add a subtle, modern and minimalist appearance and touch to your products. Here is why we think that they are good for you;
- Best for high-end and premium packaging
- Easier to write
- Reduces glare for better readability
3. Soft Touch Matte
Soft touch matte is another type of finish that is used in custom product labels, and the good thing about this is that it feels as good as it looks. It offers a smooth and seamless touch to your products and offers a velvety and luxurious feel every time you hold it. Here is why we think it is best for you;
- It gives you a unique and tactile experience
- It is high and very aesthetic
- It is fingerprint-resistant
4. Laminated Finish
Lamination is another very famous and widely used technique that is used for the protection of products. It acts as a protective cover for products. Not only does it act like a protective layer, but it also makes the product look very aesthetically appealing and visually pleasing. It is best for;
- It has extra durability.
- Water- and oil resistant, and protects against any type of moisture and dirt
- It is very long-lasting.
5. UV Coating
The UV coating is also a type of gloss that is cured under ultraviolet light. This type of coating is glossier than the normal gloss finish, and it is great for adding spot highlights to specific design elements. Here is why it is good:
- It is very long-lasting and durable.
- Offers gloss application
- It is resistant to scratches and smudges.
How To Choose the Right Finish For Your Custom Product Labels
Oftentimes when we are going for a label finish, we often think to ourselves as to which one is better. And obviously, every product is different and not all type of finishes can be applied to them but when going for a label finish for your custom product labels, here is what you have to remember:
1. Product Usage
See where your product is stored. Is it stored in the bathroom, in your bedroom or kitchen? Once you identify that you can then move on because finishes vary from place to place; for example, you cant use the same finish you are using in a kitchen in a bedroom because finishes in kitchens are more oil and grease resistant.
2. Brand Aesthetic
See what suits your brand aesthetic and identity. If you are inclined more towards luxury items, a matte or soft matte finish will do good. A matte finish complements earthy tones, whereas a gloss finish complements colourful and playful tones.
3. Design Needs
When going for a finish, also see how it complements your design. For example, if you want to highlight or make your logos more apparent, then a UV coating is good, and it can draw more attention.
4. Budget
Last but not least, your budget is the most important thing. Laminated and matte finishes can cost you more, so you can go for more affordable options, but other than that, though they are a bit expensive, they make sure that you have a very luxurious experience.
Conclusion
Choosing the right finish for your custom product labels is very important, and it is all about balancing style, function and customer experience. Whether you are launching a new line or working on your products, investing in the right finishes will make your product a hundred times more aesthetic and appealing.
FAQs
- What is the best finish for custom product labels?
The best finish depends on your product type and brand aesthetic. Gloss is ideal for vibrant, eye-catching designs, while matte and soft-touch matte offer a more subtle, premium look.
- Are matte finishes better than gloss for product labels?
Matte finishes are great for luxury or minimalist branding, while gloss finishes are better for vibrant and youthful designs. It depends on your branding goals and product environment.
- Is lamination necessary for custom product labels?
Lamination is recommended for products exposed to moisture, oil, or frequent handling. It adds durability and protects the label from damage.
- What is UV coating in product labels?
UV coating is a high-gloss finish cured under ultraviolet light. It’s commonly used for highlighting specific design elements and offers strong resistance to scratches and smudges.
