5 Beauty Brands with Winning Cosmetic Packaging
In beauty, the product isn’t the first thing your customer touches—the box is.Before a lipstick swatch, a serum texture, or a foundation match, there’s that first moment: a hand reaching for a package that looks trustworthy, premium, or fun. That’s why the most successful beauty brands treat packaging as a strategic tool, not an afterthought. From luxury beauty brands to celebrity beauty brands and sustainable beauty brands, the…
